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Do you feel that Instagram marketing isn't for you because you are a small business owner and can't seem to get that client's to like your page? Or Are you experiencing difficulty in your Instagram marketing?

There are many ways small businesses can use Instagram in branding 2022; since most business people don't know how to manage their social media, even some can never find the key to success on social media.

Here are the marketing strategies for small businesses to connect and convert ideal clients:

1. Creative and quality content: You must have heard that first impressions matter immensely. Content is the first thing that makes people like, follow or share your post, so try to make it clear and creative. To know in-depth about quality content, check out our blog!

2. Make your feed balanced: It's 2022 now; you can't just focus on stories, posts, or short-term content. But now, with all the new updated features of Instagram, you need to make sure that your focus is on creating video content, i.e., reels. as per the Instagram algorithm.

It is easier to get in touch with your audience through Reels. Hence, the more you give what Instagram wants, Instagram gives what you want.

3. Micro-Influencers: Ever heard about the term micro-influencer? So, we all know that influencer marketing is on the boom now, and since this industry is growing, it is becoming costlier.

Micro-influencers are people with reach and audience. But on a smaller scale, you can attract your audience directly with a specific audience, proper niche, and low budget. You can choose influencers according to your budget and their reaches and followers.

4. User-generated content: It means re-using your user's content; let's say you are the owner of some fashion brand, and when people wear your clothes, they might share some pictures with you, and then you post them. This strategy makes you reliable and genuine.

You can take an example from go pro's Instagram account, 90% of the content is user-generated content.

5. Direct Connection: Instagram DM's or Direct Messages are an excellent way to make connections and relationships with people you think are suitable for your business or somehow help you in growing. But the point to be noted here is don't spam them; there is a proper way of making conversation.


The Instagram app has a lot of capability for small business growth. You can do a lot, from short sneak to launching your products.

Please take the suggestions listed to find your best working Instagram features for growing your small business. CRIO is here to help all small business owners by creating content in no time.

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Instagram DMs are no longer just for fun or sending messages to your friends. Nowadays, they're considered a great business tool that can help to increase your brand awareness and lift your brand's popularity among the target audience.

But only a few of them know how exactly they should DMing people to convert them into your clients without spamming.

At this point, let's learn about mistakes one should avoid while DMing

1. Didn't address by name: When you didn't address people or your prospect client by their name, it seems like you are copying and pasting messages from one person to another, which isn't right.

2. Not researching correctly: Try to research your audience before DMing to them; researching about them helps you to understand how and in what way you can help them.

3. Not taking NO as an answer: Not taking NO as an answer and keep pushing them is the worst thing you can do. Your behavior might irritate people and make them not interested.

4. Made Assumptions: Don't just assume on your own that this person might be facing that problem; try to ask them what they are facing and build the conversation.

5. No two-way conversation: Try to make a two-way conversation, don't just do questioning and answering on your own; this isn't beneficial at all. Without good conversation, you cannot convert people into your client.


Now that you’ve learned about the most common DMing mistakes, it’s time to get out there and start communicating. The best way to learn is through trial and error, so start reaching out and see the great results you can get from DMing in a mindful way.

However, make sure you are not spamming your followers and waiting for them to respond; instead, make it look like they are having a conversation with you. Use CRIO App for getting the best idea of how to make an outstanding conversation with your audience and make them loyal customers.

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We all must have heard about quality content and how creating high-quality content is one of the essential aspects for better reach and followers on social media platforms.

But what is quality content? And how can we decide what comes under Instagram content quality and what is not?

To know more about quality content,

Let's discuss the four most essential characteristics of quality content:

1. Aesthetics of your post

Always remember feed should be colourful, appealing, and readable to grow your Instagram account.

Since Instagram is a visual platform, you need to be more cautious about how your Instagram posts look on the feed; is it even appealing on the first look? Making your feed style, that's how you look different from others.

2. Original content wins

While making content, always ensure that kind of content you are making is original and relatable; when it is relatable, it automatically turns into sharable content.

So, when your content is likable, and people find it useful, you win the game of social media marketing.

3. Must bring value

Remember that your content needs to be original and valuable to your audience to succeed.

Knowing your target audience, their needs, and their wants is essential. When making content for your products or services, will my target audience benefit from this? Is this information even useful?

4. Value of caption

The caption has the same importance as your post and is not just a written statement. It is more about conversational ways to engage with your audience. So, try to engage your audience with more engaging captions.


To create engaging and memorable Instagram content, focus on capturing the proper emotional response. Instagram is filled with beautiful photos of things that make us happy, so successful brands should clearly know what type of content is appropriate for their brands. Content that speaks to the audience's interests is the most likely to result in engagement and strong brand loyalty.

CRIO is an app that can help you create quality content quickly and easily, regardless of your niche.

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