Updated: Aug 2


If you are in the visual industry then Pinterest can be your helping hand in improving your online revenue!


Since 2010, Pinterest is serving its users with DIY projects, Recipes, product pictures, and thousands of many more things. It’s not only a creative platform it also helps you to earn money not directly but in many other indirect ways.


If you are still wondering “how can you earn from Pinterest” then you are in the right place and wait till the end to find the end result. Pinterest does not pay its pinners just YouTube pays its creators but one can still use it to drive improve your current business and can make it your side hassles.


By using images or videos with links to outside you can create pins on Pinterest. So if you can leverage those links, you can learn how to make money on Pinterest.


Learn about the ways by which you can earn money from Pinterest!


1) Pinterest Virtual Assistant is the future.


They help the users like bloggers, social media marketers, and business owners to optimize their Pinterest accounts. Being a Pinterest Virtual Assistant includes things like these…

  • Creating Pins

  • Working with Pinterest Ads Manager for Promoting Pins

  • Scheduling Content for your clients

  • Doing Keyword Research for pins descriptions

  • Creating a Sales Funnel.

  • Pinterest marketing strategies

The most exciting thing about being a Virtual Assistant is that It’s insanely Flexible - you work when you want and where you want — and it stays interesting. Most Pinterest virtual assistants have several clients, and they perform different kinds of Pinterest management tasks for each one.


2) Using Affiliating Links in your pins.


In the Pinterest Affiliate Marketing business, you can promote any product or service by putting a direct affiliate link on your creative pins. Once the user finds your link, they click on it and are directed to a website where they can make the purchase and you’ll get your commission from each sale.


Now the only thing you need to do is sign up with your favorite brands as an affiliate and provide the link and useful content to your audience.


3) Driving traffic to your eCommerce site.


90% of people say that Pinterest helps them decide what to buy and 66% of people actually buy something after seeing it on Pinterest. Just like bloggers, if you are a business owner you can utilize Pinterest in the same way by creating pins to promote your products, doing keyword research, putting together boards for different style themes, etc.


You can leverage your Pinterest with Promoted pins, they are the pins that look like a normal pin but basically, they are the Pinterest version of Facebook ads.


4) Start promoting your blogs.


There are plenty of ways by which you can earn money on Pinterest but blogging comes on the top of the list which has the highest earning potential.


Most people have this misconception that Pinterest is a normal social media platform just like Instagram and TikTok - but it simply isn’t true. Pinterest is way more powerful than that in terms of helping bloggers reach a greater audience and make money with their content.


Pinterest helps you bring more visitors to your content and your chances of running a profitable and successful business blog also increase.


5) Shop the Look Pins.


It’s way easier to earn money by promoting the products you are wearing or using, Shop the look pins are more popular than other types of pins. Create Pinterest boards for your audience.


For creating shop the look pins you first need to create a business account. It’s similar to affiliate marketing, but it’s with individual products on individual pins. Promote your looks on affiliate networks.


Conclusion


You can create a great business for yourself by just simply putting yourself out in the world of pins. There are a lot of opportunities to make money from Pinterest.


Do you know what’s the best part you don’t need a million followers to make money through Pinterest? Try out the ways which we have mentioned earlier and improve your conversions.

For such informative blogs, go to CRIO

15 views0 comments

Updated: Aug 2

Do you know by the end of 2022 Influencer Marketing Industry is set to grow to approximately $16.4 Billion? We are sure “Damn” is the first word coming out of your mouth. Why? What’s the reason behind the sudden growth in the influencer marketing industry?

It’s because they act as a trusted link between your brand and its audience. However, it’s not easy to find the right influencer for your brand. So we have created this blog for you to help you reach your SMART goals for your upcoming influencer marketing campaign.

If you are considering including an influencer marketing program as a part of your new marketing campaign here are the things you need to keep in mind before starting

The main questions we’ll be covering throughout our blog are:

  1. Why does your brand need influencer marketing?

  2. How to identify the right influencer for your brand?

  3. What to do after finding the right influencer?

Let’s explore the detailed strategies for finding the right influencer for your brand before collaborating and the warning signs you should watch out for.





Do you know what are you looking for before you start looking?

Once you start working with an influencer it has its own risk and rewards. An influencer has the potential to influence the audience, they are the ones who get to decide how to portray your brand value. That’s why it’s really important whoever you work with also believes in your values and is fond of your product and services.

By working with an influencer you are not only investing in the influencer, but you are also investing in the community you are creating with them and their audience. For example, you have a fashion brand, so you should collaborate with an influencer who is interested in making content in styling, product manufacturing, and how items are priced.

To make sure you achieve your desired result first review your organization’s mission and values. Jot down all the points included in your value list and highlight the important ones. Remember these points are very important when you are creating content as well as in your social messaging.

Knowing how to find the right influencer for your brand helps you differentiate between the campaign which helps your brand reach a new set of audience that increases the conversation rate and the campaign that flops with your audience. After analyzing what you are looking for now it’s time to know their social metrics.


What are the factors on which an influencer’s social metric depends?

If we say you have to go to a party you have two choices, either talk to a stranger or talk to your mutual friend. What would you prefer? You are not alone, 86% of people will prefer talking to a mutual friend. Why not the stranger? That’s because trust plays an important role here and there seems to be no harm in knowing someone who’s already friends with your friend. A social media influencer is just like your friend and their audience is just like your mutual friend.

Almost two-thirds of young adults trust what an influencer says about a brand more than what the brand says about itself in advertising. To leverage that trust without breaking it, you need to know how to research influencers whose values align with your brand.


1. Good Communication and meaningful content.

The content an influencer share is more important than their follower size. Look at their posts on all platforms to see if their content is something you're comfortable associating your brand with. Does their content inspire conversation? If so, what kinds of conversations are taking place in the comments section, and does that influencer takes the time to respond? You're looking for an influencer whose content aligns with your brand's values and who genuinely enjoys upholding those values.


2. Engagement matters the most.

Look at an influencer's posts that aren't popular and see if there is a difference in engagement. If an influencer posts something with the hashtag #Ad, is the engagement different than on posts that aren't sponsored? This will show if the influencer can connect with an audience that shares your brand's beliefs. Look for influencers who post about the issues your brand cares about and who get just as much or more engagement on those posts as on their other posts.


3. The credibility of an influencer in your industry.

To gauge an influencer's level of expertise and authority on topics your brand cares about, look at their content and comments. If their followers are inactive or fake, that's not a good sign. Another way to gauge an influencer's interests and expertise is to see who they follow on social media. If they follow thought leaders and publications your brand keeps up with, that's a good indication that you're on the same page.


4. A supportive and relevant audience is a must.

The goal of working with an influencer should be to expand your consumer base. Look for influencers whose followers will be receptive to learning more about your brand. Check the comments section on an influencer’s recent posts to see how their audience reacts to branded content and what kind of community they’re building. Social media often serves as a public square, so you need to be aware of any negative reactions to posts promoting a brand.


You found the perfect influencer. Now what?

After finding an influencer who shares your brand's values and has a receptive, engaged audience, ask for their media kit to ensure success. Media kits include an influencer's bio, social stats, and examples of past work with performance metrics, which can help confirm if they are a right fit for your brand.

You will also need to consider your budget and pricing when choosing an influencer. Ask whether their followers have made purchases based on their influencer marketing, and at what price point. This will help you determine whether the relationship will result in enough ROI and positively contribute to your goals.

Once you’ve identified an influencer, be sure to nurture that connection. There’s no better influencer than one who is truly in love with your brand.


Let CRIO help you!

Do Subscribe to our App and get unlimited ways to be viral on different social media platforms.

11 views0 comments

Updated: Aug 2

You have started your personal care brand and why not it’s the best industry to grow after COVID but instead of immense sales, your business started to vanish from social media in the initial stage. If that’s the scenario my dear you have come to the right place. Before going further we just wanted to ask you one question: Do you think not getting enough conversions is just because of your lack of knowledge about Instagram algorithms? Is it?


Stay tuned with us to get the answer to this question.


The personal care industry has products, such as face masks and body scrubs, that play a big role in self-care routines; they've traditionally been more workhorses than show ponies for the beauty industry. Recently, that's started to change as personal care products have surged in popularity, thanks to interest in natural and organic ingredients, as well as a thriving community on social media. This is clearly evident as the sales of the skincare market in India have been valued at Rs 12,976 crore in 2020 and are expected to reach a value of Rs 19,109 crore by 2025.




We got to see for the very first time that the “skincare industry is growing more rapidly than the makeup industry.” After performing many surveys we got to know that product demand from natural and organic skincare brands has increased over the last few years. Women, the primary consumers in the skincare industry, are adding anti-aging products to their skin care regimens as they get older. Men are increasingly showing interest in skincare products, and in turn, companies are launching new lines targeted at them.


We all know you must be aware of these statistics but are still wondering what would be the reason for not getting enough traffic.


Reasons why personal care brands are not able to market their business on social media.


1. Body image plays an important role in your industry.

Social media has had a major impact on the perceptual, affective, cognitive, and behavioral aspects of body image by encouraging lean body patterns and delivering anti-obesity messages. 33 million Instagram users are gen z. At that young age, most of them are not very confident about their body and when they go online all they see is a 5.8 feet slim model already having glowy skin promoting skincare products. Don’t tell me you haven’t thought of using models for your next product shoot!

Solution: People just wanted to see normal human images. By normal we are meaning a person whom your audience can relate with. So try shooting people in your office or with your friends and family to see the results for yourself.


2. Collaborations are not converting sales.

Collaborating with Influencers has become one of the most important and quickest ways to let your product get introduced to a new set of audiences. Are you saying you have already done that but still no sales from potential customers? If yes then we want to ask you one question: Did you research their analytics before collaborating with them?

Solution: Collaborating is important but collaborating with the right influencer for your brand is crucial! By right I mean search about their audience, what kind of people they are interacting with? Are those your prime audience? Research well about their content and niche too, how creative their content is, and what’s their prime niche. You can hire an influencer marketer too. This industry is gonna bloom in the next few years!


3. Demand For personalized things got increased

Brand posts on social media, share their updates on it and communicate with their audience. What are they primarily looking for? ATTENTION from their user. Have you ever thought your user wants the same things from you? Yes everybody wants attention on social media but how can a brand make it personalized for their user.

Solution: Personalized discounts, coupon codes, in-cart discounts, and many more giveaways which make them feel special about using your brand. As the study from Marketo showed, 79% of consumers say they are only likely to use a brand’s promotion if the promotion is tailored to previous interactions. It is no longer a trend. It is a clear demand from the market.


Conclusion:

We asked you a question at the beginning of the blog and we are sure you got your answer. Algorithms do play an important role but marketing your business and conversion has much more into it apart from the algorithm. While the beauty and cosmetics industry evolves with the trends, the challenges stay the same.

Try including the solution we have told you about and share the results with us on our Instagram. We would be more than happy to help you grow your business after all we are just like Social media marketer in a pocket.

Let CRIO help you!

Do Subscribe to our App and grow your brand.


19 views0 comments