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Why your social media marketing isn't working

Updated: Sep 30, 2022

If your social media strategies aren’t working for you or if its not performing as well as you expect, then you came to right place this blog is for you.

Businesses need a strong social media marketing strategy to ensure that they can get their name and brand noticed for that social media is the best way.

Unfortunately, most businesses are failing at marketing their business on social media and it's not just because of the lack of strategy. Many barriers prevent a business from succeeding at marketing themselves on social media. This blog will take a look at those barriers.

Before I go on, let me just say this. It's very important to build a strong community and get people to engage with your brand. However, when it comes to social media marketing it's also vital to understand that "everyone" is NOT going to be interacting with your products and services in the ways you had hoped. Sometimes you'll have to accept that this won't happen and start moving on by coming up with alternative strategies of building relationships with people that might stand better chances of succeeding because there are several reasons why your current efforts are falling short.

Here are a few reasons why your social media marketing efforts aren’t working out the way that you’d hoped.

  1. Modelling Strategies like MNC when you are small size business: If you’re modelling your social media marketing strategy after Coca-Cola or Nike, you’re probably way off the mark. Top companies like these have built brand equity over decades, and unless you’re prepared to go to market with immense budgets, trying to borrow ideas from them likely won’t work in your favour. You see, they are very large and well-known brands with a whole lot of money to spend on extensive research and advertising campaigns that let people know who they are and what their products do. If you want our business to succeed in this competitive marketplace you need to figure out how brands like these got big enough for us to notice them first of all. Then you can decide how exactly you can use their success as a benchmark for our potential success when it comes down to getting customers interested in what our product or service has on offer.

  2. Don’t forget to use social media data in your links! Think of it this way: the web is a very interactive place where people share ideas, have discussions and get information. You will count find many valuable sources with links to other relevant content that you can use in your links. Data is the most important part of creating a successful social media strategy and it's crucial to ensure that you. While you're at it, feel free to explore the ways that you can improve the tracking methods for your marketing campaigns beyond the basics.

  3. Posting whenever your mood strikes: Posting at the wrong time is like serving ice cream to people for their entrée. If you were serving a bowl of gelato and a tray of lamb chops, no one would leave happy. It’s important to recognize when people will be open to your offerings. Facebook has an excellent analysis tool that shows exactly when a majority of your followers are online. By checking this chart regularly, you can adjust your posting schedule so as not to miss opportunities by not posting during those times on any given day of the week where they are more likely to be online and ready for your content!

  4. Not using proper Hashtags: Hashtags are the directions to finding what’s relevant on social media. Just like when you’re trying to find your destination in a new city, knowing how to use one will help make navigating this new territory much easier. If you want your brand to stand out, you must be mindful of using hashtags that will deliver them more attention - putting the right words together using this unique branding tool is essential for getting the word out about any company and their products or services!

  5. Not having Social Media Strategies can hurt your business: Posting without a strategy is not the best idea for your social media marketing. If you are planning what and when to post and review the analytics of previous posts, you will know what has worked well in the past and have an idea as to what may work well in the future. Each business needs a social media strategy that is specially tailored to meet its unique needs. The end goal could be increased brand awareness or boosted sales. For others, it might mean that they are looking to build long-lasting relationships, etc.

  6. No Advertising= No Social Media leads: If you aren’t already advertising, it may be a notion that you can get away with no budget. That is false, and we would like to remind you of this. Social media has become a pretty important element in any business's marketing plan. While most businesses do eventually concede its importance and take it seriously, as with all other social trends its benefits aren't supported by a substantial number of successful marketers.


So, With the right social media strategy, you can grow your business and get more traffic to your website. Our blog post was able to help you learn how to do just that. If you have any other questions, please feel free to contact us. We would love to hear from you! And if you are facing issues with your social media marketing. Let CRIO help you! Do Subscribe to our App and get unlimited ways to be viral on different social media platforms.

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