Digital marketing is an ever-changing environment, and currently, a lot is happening in digital marketing, from WhatsApp to Instagram to every single digital platform trying to do something more, try to make our life simpler, secure and magical.
September:
Let's find out the recent and most Important Digital Marketing Updates:
1. Instagram is Testing a New' Not Interested' Feature:
Instagram is testing a new feature that will allow you to mark multiple posts as 'Not Interested' in one go. This should enable you to instantly delete a bunch of trash, demonstrating to Instagram that you're not interested in the selected topics.
2. Shop groceries on WhatsApp:
Meta has launched a new eCommerce store on WhatsApp in India, 'JioMart.' People in India can browse through the grocery chain's entire catalog using the service. They can then add items to their cart and pay for them directly from within the conversation with a chatbot. Persons who have never purchased online before can do so with the help of JioMart's chatbots.
3. Messenger is rolling out group chat links to streamline group chats:
Messenger's Group Invites feature has been added to the app to streamline group chats. Group admins can now share links that other users can tap to join a group chat, making groups more accessible and efficient.
4. Pinning at Tweeter:
Twitter is testing a new feature that lets users highlight a specific reply to their tweets with a single click. This will allow you to keep the message at the top of the thread, maximizing its exposure.
5. Editable Tweets:
All users can see edited tweets by clicking on the pencil icon in edited tweets, including a notice at the bottom stating that the tweet has been altered. Many people already sound alarmed about the potential damage that altered tweets could cause, so we've enabled edit history for all to view.
6. Twitter Circle:
Twitter has announced that it will expand access to its private sharing feature "Circles." Users can add up to 150 people to their Circle and choose whether their tweets are visible only to members of their Circle or to everyone on Twitter.
7. LinkedIn Scheduling:
LinkedIn has introduced a new scheduling option for its post composer. A clock icon will be added to the bottom right of the screen, which may help you schedule more posts on your account. The scheduling feature is not yet available for third-party apps like Buffer, but most scheduling tools now have preview features to assist with this.
8. Swipeable Google:
Google is testing a new feature showing you places to eat with swipeable cards. It's like a pack grid view for restaurants, so you can see what's close to you and how far it is from your current location.
9. Tag on Brand:
Google is testing an eCommerce search feature that displays product photos alongside those without them. It's called "Explore brands," and it's available for several brands as of now, according to a tag on the site.
Conclusion:
Every day, week, and month Digital Marketing gives us new updates; it is essential to keep updating yourself with these updates, but as much as it is crucial, it is way too complicated to know about every update.
CRIO is there to let you know about what is happening in Digital marketing these days.
August:
Let's find out the recent and most important Digital Marketing Updates:
1. Instagram Scheduling: Instagram is rolling out a new feature that will allow users to schedule posts to go out later.
For example, if you're posting a video with captions and want it to show up on your Instagram feed at 6 pm tomorrow, you can set the post to live at that time.
2. Change in Youtube shorts: YouTube is rolling out new prompts for Shorts clips and new insights into channel recommendations. Creators can use video comments as a more direct prompt for future Shorts episodes when they use YouTube's new option.
3. More control on Whatsapp: In new updates, WhatsApp will let you control who sees when you're online. You'll be able to choose who can see when you're online—Everyone, Contacts only, My Contacts except me, or Nobody. Additionally, WhatsApp is adding the option to leave groups silently so you can skip out without alerting all group members.
4. Linkedin's new section: LinkedIn has added a new section on job listings called 'Meet the team', which helps candidates to know about the team and its workings. In addition, it's testing a Discover feed that highlights newsletters, events, and social media posts from within your network of connections.
5. Stories to Reel: Meta will launch a new feature that allows users to post 'Add Yours' questions via Reels clips. In addition to this, A new feature enables users to create Facebook Reels from their archived Stories automatically. Users can also see all the video responses to prompts within each app.
6. Download with Watermark: YouTube has added new watermarks to videos downloaded from the Shorts video library. These watermarks will help prevent users from reposting clips to other apps.
7. Google New Algorithm: Google has announced a new algorithm called the "Helpful Content Update." The search engine said it would focus on sites primarily designed to rank well in search engines, not just informational sites. Google says, "We will ensure that unoriginal, low-quality Content doesn't rank highly in Search."
Conclusion:
Every day, week, and month Digital Marketing gives us new updates; it is essential to keep updating yourself with these updates, but as much as it is crucial, it is way too complicated to know about every update.
CRIO is there to let you know about what is happening in Digital marketing these days.