Updated: Aug 2
Bakeries, bakeries, bakeries! I don’t know about you, but I know a lot of bakeries in this world. However, if you’re going to successfully market your retail bakery, you’re going to have to get people to come inside your bakery or if you are a Home Baker, then orders will come to you.
But how are you going to do that? Well, you’re going to have to use social media marketing to spread the word about your bakery.
As you must be seeing around you, marketing on Facebook, Instagram, Twitter, or even Google is getting high-quality potential customers to most of the local businesses.
However, if you’re going to get good at social media marketing, you’re going to have to do a lot of research. Social media channels are a great way to get your bakery some recognition but it requires having a well-thought marketing plan up your sleeve.
Here are a number of challenges that a small baker faces when it comes to running businesses on social media.
1. Lack of Diversify Content: One of the hardest things a bakery owner may face while entering into digital marketing is lacking social media content. They might put in pictures and post them but that isn't diverse enough to make them stand out in this tough market, so really, each of their posts must have a strong call-to-action as well because otherwise, it might be as if the bakery owner doesn't want to gain any new clients.
2. Lack of trend: Bakery owners have to manage lots of problems while entering into social media marketing. One such problem is they do not know how to market their small business because there are no such trends for them, and nor is there anything that a google search can help them find something. This doesn't mean that there isn't any trend for you, you have to do more research and be creative enough to convert existing trends into a new version by using them for your business.
3.Lack of INVESTMENT: As bakery owners know that they are unable to get clients through social media because of the nature of the business, one of the reasons might be the lack of investment in their digital platforms. Without investment, it may be difficult to achieve social success, which can mean investing in digital marketing resources like Facebook Page or Google My Business Account. I'm saying this because I know for a fact that you should try to invest a little on these platforms. So, what are you doing in the order you make your brand successful and feasible for all?
4. Limited Time: As a bakery owner assembling a social media presence is essential but it can be difficult to get people to see your stuff because of the nature of the products that you’re selling. The fact that they have to be fresh and made on the spot means they can go off quickly and if you haven’t done any prep work in advance then what are you gonna do when all the customers come calling? Because of such short timings playing with their Products is quite difficult for them. I can't help you with transportation but can help you by suggesting you create a plan for your social media posts beforehand, maybe in the first week of the month. This will help you post consistently and keep you in front of your customers in every aspect without putting much effort.
5. Availability of Less Social Media Platforms: As a baker of your own business, you have no or less access to the benefits provided by social media platforms like Twitter and LinkedIn. Although these unique tools are not available to bakers compared to other businesses they still have the power to help any bakery business or entrepreneur help increase their profits all the same. Also, every platform is not good for every business, if you use one platform with all your efforts, you definitely engage more and more customers.
Many bakers want to know about the marketing of their bakeries on social media. But they are not accepting social media marketing. We want to tell you that social media marketing is the best way of marketing bakeries.
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