Much like the saying, old is gold; vintage or heritage textiles belong to an ancient era and are valued as a precious asset. When we say Vintage fabric, the one thing that crosses thousands of people’s minds will be the sense of culture, which belongs within our hearts.
Jyoti, founder and head designer of Sanskriti Vintage, had a dream to keep the rich culture of Indian fabrics and apparel living within us.
“The main feature of CRIO App that helped my brand is their Content suggestion part. It saves so much time for me, now when i wake up in the morning I don’t have to worry about what should I post on my social media platforms”
A housewife became an entrepreneur.
She started her store over ten years back as she had always been fascinated with the stunning fabric art spread around the streets and homes of India.
She had tried to create a small museum of an antique vintage collection of pure silk fabrics in crepe, Georgette, chiffon, and woollen. These handcrafted embroideries are so unique that it’s hard not to fall in love with them.
Stagnated Reach! Limited Engagement! No Digital Expertise!
If you are a new business owner, you can relate to this problem where you have faced a rapid decrease in reach after the initial launch. The same thing happened with Sanskriti after the initial launch; their space stagnated, with a limited number of inquiries on their social media platform and website. The most challenging part was that she had no clue what to do.
As a result, their sales have started decreasing, and they have no clue what to do because they have no digital Expertise. It’s When CRIO App comes into play!
Awareness on Social Media
With CRIO App, Sanskriti increased inquiries by 180% in just six months.
CRIO App provided her with everything she wanted for her brand
A perfect AI-generated Marketing guide according to her niche which helped her be social on her different social media platforms
Creating branded content instantly without going to long designing process
Suggesting what to publish, eliminating constant ideation process to stay active online
Now she’s more focused on her business than getting stressed about marketing or hiring new resources.
This is the story of a mother and housewife who has achieved her dream of keeping the rich culture of fabrics and apparel living within us.