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How can you Market your Online Shop through Instagram?

Updated: Sep 30, 2022

Instagram is an excellent place for online stores to market their products. However, there is no guarantee of success on any social media platform. So if you are looking to promote an online store on Instagram App, you should use the right tools and strategies to ensure your business gets noticed by potential customers.

Here are some strategies for promoting online shops on Instagram:

1. Instagram Bio:

Sharing your ONLINE store’s URL on your Instagram profile is one of the best ways to attract new customers and create lasting relationships. Write a compelling call-to-action linked to driving people to the URL on display, and use emojis to help highlight your URL and make it stand out from the rest of the text.

2. Attractive and Noticeable feed:

Make your Instagram feed a visual feast using beautiful, colorful, inspirational pictures of your product listings. Try to tell stories with photos and videos through your feed or establish a connection with your audience.

This strategy can help your audience connect with your brand and products. And make sure your content isn’t too promotional.

3. Instagram ads always work:

An alternative to promoting your online store on Instagram is to use Instagram ads manager. This feature helps attract the right audience, increasing the chances of your content being seen by people interested in your business.

4. Integrate your Online store:

If your online store allows, integrate your Instagram business account into your online store. It will enable Instagram to connect to your product catalog, shopping posts, or shopping tags and might add additional shopping features to your Instagram or Facebook page.

Please note these features solely depend on the Online Commerce Channel you choose. So make sure if you have an option to choose, you choose the right one, which can also help you make your Instagram online shop.

5. Join hands with Collaborators:

You can promote your products on Instagram by partnering with an influencer and asking them to post a picture of one of your products. This can be very effective in terms of return on investment. Ask them to tag your business profile to the content they publish for their audience.


While there are several strategies to choose from, all of them are useful for promoting an eCommerce store on Instagram. To succeed on Instagram, you need to be consistent in your approach, so your chosen methods will help you grow your following, drive traffic to your store, and increase sales over time.

So, are you ready to start?

Download CRIO to smoothly run your online business.

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