With its huge number of users and posts every day, Instagram is a great platform for advertisers. Ads on Instagram can effectively get new customers, but having an account and posting is not enough. You don't need to spend much money to get more conversions but be strategic with your content. Here are some tips on creating effective ads.
Are you looking to create a stellar set of high-performing ads on Instagram? Start with these ideas.
1) Make it look like organic content.
Ads that don't look like regular content can disrupt the flow of user experience, and those users could have ad blindness where they scroll past your ad without engaging or end up hiding the ad or any content you serve. To avoid this, ads should blend with the other content on a user's feed and make it feel like any other organic content.
Start researching what content your demographic is following and create something that aligns with what they like and will engage with! Knowing your audience is one of the most important steps to ensure your content works for them.
2) Use User-generated content ( influencer & blogger)
Your customers are your best billboard for your products on the internet. In an era of personalization and representation, UGC is a key part of any ad strategy.
There is something innately personal about seeing yourself as part of a larger brand community.
However, truly embracing UGC requires trust in their ability to capture quality photography that feels real and produced. It's easy to see why your company's products resonate through your customers' lens.
3) Align your targeting with your audience and outcome.
Many great ads fail because they are not targeted to the right audience. The most basic element of advertising is making the ad appealing to the people you want to sell to, which requires targeting them specifically. Often, ad campaigns forget basics like age, location, language, and customer data and interests in favour of creativity, but this is a mistake.
The best creative assets in the market cannot sell to people who are not interested in what you are selling, and this can waste your budget and lower your ROI.
4) Stop your audience with motion.
There are many ways to incorporate motion into ads, such as slideshows, videos, and GIFs. Though video may not be right for every ad campaign, it can effectively get attention. When planning a new ad campaign, consider a video a good option.
Ask yourself questions such as:
Would the product be easier to understand if it was in motion?
Can we show a unique attribute through motion?
What type of video would be most effective?
How does this asset perform compared to static images?
5) Have a Clear CTA.
Your ad needs a strong call to action, just like your regular posts. You can create multiple ads with different CTAs on Instagram.
The most effective CTAs for Instagram ads are "Contact Us," "Sign Up," "Watch More," "Book Now," "Learn More," "Download," and "Apply Now." A study shows that choosing the right CTA button on your ad can boost your conversions by 32%.
There is no one answer to what makes a great Instagram ad. However, some factors that make an ad more likely successful include being eye-catching, speaking to the target audience, and demonstrating the product appealingly. Happy Publishing!
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