Updated: Aug 2

As a business owner, you work hard to grow your company by researching and learning about your industry. But sustaining that growth can be challenging. When growth slows down or stops completely, it is when you enter the phase of business stagnation.


Many factors can contribute to a business's stagnation, including a lack of capital that facilitates growth, difficulty attracting new customers, poor customer loyalty, and ineffective business strategies.



Here, we'll show you how to move your small business from its current point to the next level and increase your profits.


This article is about strategies that can help grow your business if you feel like it's stagnating.


1. Make use of your existing customer base


Many businesses will focus solely on selling new products and getting the word out to potential clients, but what about tapping into your existing customer base for extra revenue?


Creating an effective customer loyalty program, establishing a customer referral program, or launching an affiliate program are all great ways of continuing to reap profits from past customers.


This could be used as a main source of income, and don't forget that you have countless people already invested in your brand, so make sure they can feel rewarded for doing their part.


2. Make some additions


It's time to introduce a new product or customer base. Offering a product for sale that is different or unique from your competitors allows you to identify an imbalance in the market.


Please consider how many competitors are involved, then analyze their strengths and weaknesses compared with yours and your target customer base. If your proposed presentation is appropriate, seems beneficial, and undeniably appealing, there's a high probability that you can make it work even if you're relatively new in this specific industry.


3. Hiring without Hiring


Yes, it can be possible by hiring the right salesperson. The right salesperson can be crucial in landing sales for your company, and you don't have to pay them anything until they succeed. Now you don't have to worry about whether you will get paid at the end of the month.


Affiliate marketing is another option for many companies because it's yet another way to make money without taking too much financial risk since you only make payments after the sale has already been made.

4. Better use of social media


It's important to not only use social media but also know what exactly social media can do for your business. You must update yourself with all the social media changes, recent updates, and how exactly you can use these.


Many businesses have been built and grown solely on the backs of social media. It can be intimidating at first, but as you build momentum and become known in your community, posting on social media will become easier and easier.


Conclusion:


We know that when it comes to tackling something as important as your business, it's easy to get lost along the way.


Even though we understand that change can be tough, we hope to remind you that whatever changes are made to get your company back on track will also take time and effort - so don't give up if things don't work out immediately because we all know how easily frustration could set in.


We would advise continuing to be patient with yourself and persevere if possible because this is just a part of life as an entrepreneur; there will always be obstacles for us to hurdle.

For more such strategies and the growth of your brand, go to the CRIO app.

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Updated: Aug 2

Social media is fun, Social media is relaxing, social media is a great time pass, and even social media is a great learning platform. We all agree with these statements, but only a few realize social media's dark side hiding the truth.


Currently, Social media affect our mental health in a way we can even fathom; from showing a perfect lifestyle to a perfect body to a perfect human, they influence us directly or indirectly.

It's not just creators that experience burnout. You do, too!


With all the non-stop notifications, the pressure to consistently post, and forever-changing algorithms, entrepreneurs and social media managers experience burnout.


Regardless of how often you use social media, it's essential to make time to check in with yourself, set boundaries, and ask for support when you need it.





HERE IS HOW YOU SHOULD TAKE CARE OF YOUR MENTAL HEALTH:


ALWAYS REMEMBER THAT YOUR MENTAL HEALTH MATTERS

  • Try to take breaks in between:

Did you ever think about taking breaks from social media?

I bet you didn't because you can't, as you are a social media manager or a content creator.

Try to take a break whenever you feel exhausted, when you feel social media starting affecting you and your mindset or if you are starting to compare yourself incorrectly.


Quick Tip: Log out from social media one by one; if you ever feel that you are unable to uninstall your social media because of work commitment, then you are wrong; everyone has the right to take relief from work, and after that break, one can work with more accurately.

  • Try to manage your screen timing:

If you're a social media manager, creator, or entrepreneur juggling multiple hats, having a way to manage your time on social platforms is key. You can set up limits for your phone and browser — like Instagram or Facebook. You can also use an extension. Set Timer to remind you to step away from your computer now and then. Set a bedtime for your phone so that all notifications are paused until morning.

Some tools can help you manage your screen time.


Quick Tip: Set an app limit to track and monitor your social media usage over time. You can also set a timer to remind yourself to take breaks. And last but not least, an extension for your web browser will help you stop constant pings by setting a "bedtime" for your phone.

  • Try to manage good and bad:

As you publish content on social media, consider weighing the impact of your responses to all the trolls or abusive language. When your work overwhelms you, pause for a second and take a deep breath. What actions can you take to alleviate some of the stress you're feeling right now?


Quick Tip: Even something as small as a walk around the block or a quick meditation exercise protects your mental health.

  • Selfcare is a priority:

Self-care is your priority, and caring for yourself is needed, but it doesn't mean you have to travel around the world or spend lots of money on shopping brands.


Quick Tip: Try taking simple acts of self-kindness that make you feel good; it may be going to the temple, helping some needy, or spending time with your family and friends.

  • Ask for help and even help others:

While awareness of mental health is increasing in the workplace, unfortunately, many people still face challenges in getting the help they need.

According to the Mental Health Foundation, "fear of discrimination and feelings of shame are among the top reasons people give for not telling their colleagues about their mental health problems."


Quick Tip: If you can, be a mental health advocate in your own company and ask your colleagues how they are doing.


CONCLUSION:


Social marketers need to be aware of the worst and best human behavior online to set boundaries with their work. They also need to prioritize their mental health.

  1. Take time off when you need it

  2. Set your notifications to "Do Not Disturb" when you sign off for the day

  3. Lean on your peers for support when times are tough.

  4. Permit yourself to unplug completely from your work

—your mental, physical and emotional health will thank you.


CRIO app can help you with managing your time and take the unnecessary burden off your shoulders.

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Updated: Aug 2

Bakeries, bakeries, bakeries! I don’t know about you, but I know a lot of bakeries in this world. However, if you’re going to successfully market your retail bakery, you’re going to have to get people to come inside your bakery or if you are a Home Baker, then orders will come to you.


But how are you going to do that? Well, you’re going to have to use social media marketing to spread the word about your bakery.


As you must be seeing around you, marketing on Facebook, Instagram, Twitter, or even Google is getting high-quality potential customers to most of the local businesses.

However, if you’re going to get good at social media marketing, you’re going to have to do a lot of research. Social media channels are a great way to get your bakery some recognition but it requires having a well-thought marketing plan up your sleeve.




Here are a number of challenges that a small baker faces when it comes to running businesses on social media.


1. Lack of Diversify Content: One of the hardest things a bakery owner may face while entering into digital marketing is lacking social media content. They might put in pictures and post them but that isn't diverse enough to make them stand out in this tough market, so really, each of their posts must have a strong call-to-action as well because otherwise, it might be as if the bakery owner doesn't want to gain any new clients.


2. Lack of trend: Bakery owners have to manage lots of problems while entering into social media marketing. One such problem is they do not know how to market their small business because there are no such trends for them, and nor is there anything that a google search can help them find something. This doesn't mean that there isn't any trend for you, you have to do more research and be creative enough to convert existing trends into a new version by using them for your business.


3.Lack of INVESTMENT: As bakery owners know that they are unable to get clients through social media because of the nature of the business, one of the reasons might be the lack of investment in their digital platforms. Without investment, it may be difficult to achieve social success, which can mean investing in digital marketing resources like Facebook Page or Google My Business Account. I'm saying this because I know for a fact that you should try to invest a little on these platforms. So, what are you doing in the order you make your brand successful and feasible for all?


4. Limited Time: As a bakery owner assembling a social media presence is essential but it can be difficult to get people to see your stuff because of the nature of the products that you’re selling. The fact that they have to be fresh and made on the spot means they can go off quickly and if you haven’t done any prep work in advance then what are you gonna do when all the customers come calling? Because of such short timings playing with their Products is quite difficult for them. I can't help you with transportation but can help you by suggesting you create a plan for your social media posts beforehand, maybe in the first week of the month. This will help you post consistently and keep you in front of your customers in every aspect without putting much effort.


5. Availability of Less Social Media Platforms: As a baker of your own business, you have no or less access to the benefits provided by social media platforms like Twitter and LinkedIn. Although these unique tools are not available to bakers compared to other businesses they still have the power to help any bakery business or entrepreneur help increase their profits all the same. Also, every platform is not good for every business, if you use one platform with all your efforts, you definitely engage more and more customers.


Conclusion


Many bakers want to know about the marketing of their bakeries on social media. But they are not accepting social media marketing. We want to tell you that social media marketing is the best way of marketing bakeries.


The CRIO serves the best social media management. The CRIO helps you in social media marketing. We provide you with social media marketing with the best strategies in an app. The CRIO helps you in managing social media. We always try to provide the best strategies to our clients.

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