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We all know that management is very important for your business. You have limited resources such as time, money, and energy so you have to learn how to manage them properly. The 80-20 Rule or The Pareto Principle is a productivity tool we can start using today which can help us manage our time more efficiently by focusing on the tasks which are most important for our growth and success.

The Pareto Principle or 80/20 rule is a simple concept that can help you to focus on the essential tasks in your business. It's also a great way to determine how much time and energy you should be spending on a project.

The Pareto Principle on the idea that 80% of the results come from 20% of the effort. In other words, for every 20 hours of work, only 1 hour produces 80% of the results. That's why it's called the 80/20 Rule.

The key is identifying which activities produce the greatest return on investment when done well or eliminated. So they don't get bogged down with lesser tasks that don't provide a return on investment.

Here are some Tips for applying this Principle:

1. List out your top 20 priorities by category or type. For example, if you're a graphic designer, your top priorities would be client meetings, project management, and marketing materials.

2. Break down each task into smaller ones - big or small - so that when completed one at a time, it will feel less daunting than if you were trying to do them all at once.

3. Use spreadsheets or other tools such as Google Docs to track progress to set realistic deadlines for yourself and others involved in completing each task on your list. Be sure not to put too much pressure on yourself or others by setting unrealistic deadlines; otherwise, people will become frustrated with their inability to meet them.

Applying the 80/20 rule when looking at your finances or business decisions is easy.

For example, if you're considering buying a new car, you can use the 80/20 rule to see how long it will take before you break even on the investment. If it takes more than four years, you should consider selling your current car and buying something else.

The same principle works for other investments, like buying stocks or starting an online business, and even determining which industries are still growing and struggling. The 80/20 rule can also manage your time efficiently so that you don't waste time on activities that are unimportant or worth the effort involved.

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Do you ever find yourself thinking, Is this my audience? Am I targeting the right audience?

Targeting the right audience is one of those things which mostly confuses people, and in the end, they choose the wrong audience for themselves or their clients; especially for a small business owner, it might get a little challenging to find the right target audience.

But we all know finding a target audience is as essential as creating reels for social media these days; you can't run your business if you don't know or are not sure about your audience.

Being unsure about your target audience leads you to a significant unsuccessful business.

Let's break down some of these Misconceptions you might be following for Finding the Right Target Audience:

1. Followers are not equal to the target audience:

Many people think that people who follow them on social media are their audience, but that's not the actual truth; not everyone comes to your page to buy something or knowing about the brand. Research shows that 70% of your social media does not even know what your brand does. So, don't fall for social media followers as your actual audience trap.

2. Not everyone who could use your product is your target audience:

Your customers are not just those who buy from you but also those who would benefit from what you offer. For example, if you sell shoes and people come to your website because they have foot problems, then this does not mean that all of these people are potential customers for your shoes; it simply means some of them might be potential customers for your boots! Similarly, run a blog about healthy eating options. People who read blogs might not be your target audience as they may be too busy with their own lives to spend time reading blogs on their phones while waiting at the bus stop; however, there are still many others out there who do read blogs regularly.

3. Your current customer might not be your target audience:

The general misconception is that the target audience is only people with specific needs or problems. But this isn't always true. You can have a large target audience if you have the right message and can effectively reach them with your marketing strategies.

4. There is no rule that one product should have one Target audience:

This is an error in logic. It's not true that only one product should have a single target audience. The target audience for a product can be vast and still be relevant to the brand and its consequences. The target audience for content is much more specific than the target audience for a product. The best example is YouTube, where a company like Coca-Cola has multiple types of content on its channel that appeal to different kinds of viewers.


What should we keep in mind while targeting the right audiences?

Keep in mind that social media marketing aims to get people to engage with your business and grow your customer base. This means that it's essential for your brand to know what type of person is going to buy from you and why they do so. You can use Facebook ads or Google Ads to find out who these people are.

Once you have identified who these people are, it's time to think about how you can reach them with your website, blog posts, or even email campaigns.

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Updated: Sep 30, 2022

Red represents anger, white represents peace, and so on; every color has a specific effect.

For example: if I say anxiety, you instantly think of something around grey and dark, and if I say today is a joyous day, you instantly feel like a blue sky and green field.

That's the power of color, it might not be much considerable in your everyday life, but as a marketer or social media marketer, you need to understand the power of color more because you are serving your followers.

You must make them feel what you are about to tell just by seeing your post. It's not just about this; it's also about identifying brand and value; if you see a blue pizza box, it automatically reflects Dominoes in your mind.

Here are some examples of how colors can help your brand

  1. Warm colors evoke happiness, while cool colors are more likely to evoke sadness or fear.

  2. Red is a mighty color because it has been used across cultures for centuries to represent love, fire, and power.

  3. Blue has been associated with calmness and peace.

Reasons behind the Importance of color in Social Media Marketing

To add personality to your brand-building efforts

Injecting color into your posts can help bring personality and vibrancy to the page and serve as an element of design that helps separate your brand from other businesses in the same niche.

To appeal more directly

Colour can also be used directly within the text to tell stories through images rather than words alone.

Colors can influence moods and feelings

Research has shown that specific colors trigger different emotions in people, so choosing the right ones for your brand can help you appeal to different demographics.

Colors can convey meaning

Color can create meaning for your brand and its audience if used correctly. For example, a red background might be more appealing than a blue one if you sell cars or alcohol products. Using a contrasting color (such as green) can also help strengthen the connection between your brand and its audience by making it more memorable.

Colors trigger memories in our brains

Colors make the brand rememberable, as we earlier discussed the blue and dominos effect.


Colors are essential in social media marketing because they can play a crucial role in how we perceive a brand.

Colour is a powerful tool that can help you connect with your audience. It can convey emotion, evoke a certain feeling and create a visual impact that will help you stand out from the crowd.

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